The period from the 1980s to around 2010 was a period of accumulation for the swimsuit industry in Xingcheng. Since 2010, relying on cross-border e-commerce, the swimsuit industry in Xingcheng has entered a period of rapid development. Looking towards the future, the goal proposed by the Xingcheng government is to create Xingcheng swimwear wherever there is sunshine in the world. "Brand+technology" has become an important support for the Xingcheng swimwear industry to further increase its domestic and international market share, promote digital transformation and upgrading, and achieve high-quality development. Currently, 80% of Xingcheng swimwear companies have their own brands and registered 1325 trademarks. Among them, there are 30 brand trademarks, 2 nationally renowned trademarks, and more than 20 trademarks such as "Butterfly" and "Bonis" in Xingcheng swimsuits have been successfully registered in countries such as Italy and France. The local government is also promoting targeted digital pilot demonstrations such as smart manufacturing and service-oriented manufacturing of swimwear, and helping eligible enterprises apply for funding for "smart factories, digital workshops" technological upgrades, intelligent manufacturing, and other projects.